JOHN BARR BLENDED SCOTCH WHISKY

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JOHN BARR BLENDED SCOTCH WHISKY

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Description

By the 1970s the DCL was not happy. It had been ordered by the European Commission to address issues concerning dual pricing of goods, a system used to generate higher margins in export markets, which its agents used to fund promotional activity. To protect its overseas agents, the DCL withdrew several of its blends from the UK market, including Johnnie Walker Red Label and Haig Dimple.

To compensate for its significant decline in market share as a result of the withdrawal, the DCL introduced a flurry of new blends, of which John Barr was one.

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