Masterson’s owner, Bottler 35 Maple Street (3 Badge Beverage Corporation as of January 2016) also produces a 12-year-old wheat and a 10-year-old barley whiskey under the Masterson’s name. 3 The badge also offers a similarly kitschy, old-timey gin named Uncle Val’s, Kirk & Sweeney Rum, and Bib & Tucker Bourbon.
Apparently named after an American bastion of butch, Bat Masterson, Masterson’s is yet another whiskey that aims to lure consumers to glaze past its sourcing and focus on its story. Branding issues aside, Masterson’s remains a 10-year-old straight rye whiskey, which is few and far between.
Appearance: Masterson’s 10 Year straight rye appears medium-light caramel in the glass.
Nose: Very grain-forward on the nose: sweet cereal, Frosted Flakes, and caramel corn pop out. Hot breakfast cereal builds, making for a creamy nose. Canned fruit salad and cherry lollipop add a certain fruity element. The creamy grain of the nose transforms into very toasty wood after some time in the glass.
Palate: The warm grain of the nose follows through to the palate, leading with toast, milled grain or grist, and Cream of Wheat. The medium-light body underscores the controlled, mild nature of the spirit. Slightly grassy, fresh, and polished. From start to finish, the palate remains very, very breakfast-y. The overwhelming element throughout is that creamy, mild breakfast cereal warmth. The only true trace of typical rye force is a very slight white pepper note in the finish, which is quite short and creamy.